Report on ROI for individual campaigns and channels
Stakeholder Collaboration
Work cross-functionally with Sales, Product, Network, and Customer Care teams
Align marketing activity with sales targets, acquisition, and retention goals
Gather insights from customer-facing teams to refine messaging
Support business development initiatives with relevant marketing assets and presentations
Branding & Positioning
Maintain and evolve a strong, consistent brand identity
Oversee creation and approval of brand assets (logos, guidelines, templates, social content)
Execute rebranding initiatives when needed
Ensure consistency across all internal and external communication
Conduct competitor brand analysis and benchmarking
Campaign & Content Management
Plan and execute multi-channel marketing campaigns (digital, print, retail and events)
Coordinate content creation across internal teams, agencies, and external partners
Develop and manage social content calendar (blogs, newsletters, social media)
Update website content and SEO optimization
Oversee PPC, email marketing, and automation efforts
Track campaign performance and optimize for better outcomes
Coordinate and execute customer, media, and business events from planning to delivery
Public Relations & Communications
Draft press releases, share regional announcements and manage media relations
Build and cultivate relationships with local media
Coordinate media coverage, interviews, invites and content opportunities
Coordinate crisis communications and protect brand reputation
Represent Digicel across the media landscape, including social media, radio, and TV
Customer & Partner Engagement
Design and execute loyalty, retention, and referral programmes
Develop targeted campaigns for customer retention
Support partner, affiliate, and channel marketing initiatives
Regularly audit partner locations and Digicel Retail Stores to ensure marketing communications are
up to date Product Marketing
Create product messaging, positioning, and value propositions
Coordinate product launch campaigns
Academic qualifications and experience required for job
2-3 years’ experience in marketing planning with evidence of delivering effective marketing strategies and programs across complex global/regional marketing organizations. Business or marketing degree or equivalent.
Functional Skills
Excellent written and verbal communication skills across press, digital, and marketing content
Experience supporting consumer, B2B, or corporate campaigns
Excellent understanding of social media platforms, current trends and content creation
Confident, personable, and comfortable engaging with people and on camera
Creative, proactive, and willing to learn in a fast-paced environment
Well organised with good attention to detail and ability to meet deadlines
Positive, can-do attitude and strong teamwork skills
Proficiency in Adobe Illustrator, Photoshop, and AI tools is an advantage
Digitally savvy, with experience using content management systems an advantage
Working Condition: (e.g. dust, dirt, heat, abnormal hours, frequent travel, overtime, etc.
Although working hours is 8 to 5 Monday to Friday, the role will entail working outside of these hours.
