Marketing Manager

The Westin Grand Cayman Seven Mile Beach Resort and Spa invites qualified Caymanians, Status/RERC/PR Holders to apply for the following role: Marketing Manager The Marketing Manager will implement strategic marketing initiatives that elevate the Resort’s brand standards, presence and appeal. This leader’s creativity and strategic vision will contribute to positioning our Resort as a premier destination for luxury experiences, aligning with its commitment to excellence. Primary responsibilities of the Marketing Manager role will include but not limited to the following:

• Lead the development and execution of marketing campaigns across various channels, including digital, print, and social media.
• Conduct market research to identify trends, target audiences, and competitive landscapes.
• Develop comprehensive marketing strategies aligned with Resort’s goals and brand standards.
• Implement strategies to enhance brand visibility and recognition.
• Drive digital marketing initiatives, including social media, email and content marketing etc.
• Utilize analytics tools to track and measure the performance of marketing campaigns.
• Oversee public relations activities and manage relationships with media outlets and key industry influencers.
• Develop strategies to enhance customer engagement and loyalty.
• Collaborate with sales teams to enhance enablement materials and ensure marketing efforts align with sales objectives.
• Plan and execute marketing events, sponsorships etc. and leverage events to build brand awareness and engage with target audiences.
• Assists with establishing and maintaining relationships with media outlets and key industry influencers.
• Maintains complete marketing records of all media and purchase agreements, contracts and quotes for the Resort.
• Measures, interprets, prioritizes and evaluates the effectiveness of marketing communication activities through various analysis and adjust as necessary.
• Other duties may be assigned based on business needs.

Required qualifications and experience

• 5-6 years Marketing Manager experience in a Luxury Resort environment.
• Master’s degree in digital marketing preferred; at minimum bachelor's degree in marketing required.
• Photography/videography experience will be essential.
• Prior experience optimizing Digital and Social platforms required.
• Must possess strong Microsoft Office skills (Excel/PowerPoint/Word).
• Creative and persuasive communication skills required.
• Excellent Interpersonal Skills required.
• Ability to manage multiple projects and quickly adapt to changing day-to-day priorities.
• Must be flexible to work early mornings, late evenings, weekends and public holidays.

Pay range: C.I $70,000 - $83,000 per annum Benefits will include Health Insurance, Pension, Vacation & other benefits as required by Cayman Islands Laws.